Jack Pine Productions : Outfitter Promotions

Outfitter Promotions

The Outfitter Media Promotional Packet

If you run an Outfitting business, you know how competitive the Guiding Industry is, and I’m sure you probably have booths at multiple outdoor hunting expos in the off-season. But how do you separate yourself from the competition? Everybody has pictures of clients with game, and pictures of the lodge and of the properties, but how many have a professional media packet that can make a huge impression with the client. Unprofessional media of any kind is thought to be a direct reflection of the business to many clients, whether it really is or not. When it comes down to it, the only way you can sell your operation is visually and by word of mouth, so why not have a media packet that sets you apart from all of your competition? You only have one chance at a show to make a good first impression.

We can provide you with a high quality, professionally produced promotional video, a design savvy brochure and a business card that best represents your outfit. We can even create a quarterly or bi-quarterly newsletter to send to your past, potential and current clients.

Jack Pine Productions is your One-Stop all inclusive media company. All package prices include printing of materials, and duplication of DVD’s and VHS Tapes with cases and labels. When the project is complete you will get a box delivered to your door with all of the items needed to promote your outfit at the highest level possible. For the price of two or three big game hunts, you will have the tools to promote your outfit to thousands of people with confidence for years to come.

The Promotional DVD

If you are in the outfitting business, you know how important it is to make a great first impression. There is a small window of opportunity to get a potential client to consider going through your service instead of the outfitter two booths down. What you need is something to set you apart from other outfitters, like a high energy, interactive DVD that keeps them at your booth instead of somebody else's. An interactive DVD can also be sent to potential clients who may be undecided.

Your interactive DVD will be edited together with the latest post-production and graphics technology, ensuring a production with high impact and energy. We will combine pictures, video footage, graphics, testimonials and music to create your production. The limitations are endless. We can be “out of the box” creative or produce a classy, to-the-point promo of your outfit. With the use of chapters on your DVD menu, we can separate different aspects of your outfit to make it easier to use for the customer. For example, if your outfit guides for multiple species the main menu may feature “Whitetail Deer”, “Mule Deer”, “Elk”, “About the Outfit” and “Client Testimonials”. You can also have a “Play All” button that will let the customer watch it all at once, but having the different chapters is a definite advantage if the client just wants to focus on one aspect of your outfit.

In most cases it won’t be necessary for us to come on-location with our cameras to shoot footage, unless we have absolutely nothing to work with, but it is your choice. Our goal is to create the best possible media package for you, and if that requires some on-location shooting, well, it just happens to be something we specialize in.

Out of all of the aspects of this package, the promotional DVD is probably THE most powerful way to sell your services. It gives the client a sense of comfort to be able to see a well thought out, professional promotional DVD before they even step foot in your lodge. There is a lot of competition in the Outfitting business. Let Jack Pine Productions work with you to deliver a production that represents your outfit and sets you apart from the competition.

The Brochure and Business Card

Too often these two pieces of promotional media are overlooked. A well thought out, professional design of a brochure and business card will peak interest and inform potential clients well after the show and in order to send a potential client a Promotional DVD, they need a reason to call you. At a hunting expo you aren’t going to be handing out DVD’s to everybody, it’s just not cost-effective, and not everyone will take the time to watch the Promo playing at the booth.

For the immediate impact, a brochure needs to be eye catching, while at the same time being informative and to the point. Our philosophy is to create a brochure a little different than your standard three-fold. When a potential client comes to your booth, what do they do? They take a brochure and put it in their bag with all of the other ones. If yours is different in shape and size, while also having eye-catching characteristics, it may just give you one more advantage.

SEE A SAMPLE BROCHURE

The Newsletter

A Newsletter is an ideal opportunity to inform clients about any news or information pertaining to your camp or outfit. Material in the newsletter may include information about your Outfit’s inclusion on television or hunting videos, the season successes, client testimonials from the season, important dates, pictures and any important rules and regulation changes for the upcoming year.

A Newsletter is a great opportunity to also post articles written by your guides, clients or the owners themselves about memorable hunts of the previous season or an article about hunting strategy relating to the areas and animals you hunt or fish for so your customers will be as prepared as possible. The ways you can make this piece of media work for you are endless.

INCLUDES:
· 20-5-7 Minute Promotional Interactive DVD’s
· 1000-Four-Color, Front/Back 5 ½ X 8 ½ Brochures
· 1000-Business Cards
· 250-Two-Page, Front/Back Newsletter Design (Four Printable Pages)

Package Price: $3,495.00

All Graphic Design, Four-Color Printing and Post-Production costs are included.
*Any On-location video shoots will be charged by a per day rate.